Your Family T
What if there was a family plan so good you’d want a bigger family?
Now on T-Mobile, every line added to a plan lowers the cost per person. So we’re partnering with Ancestry.com to create the largest family plan. Ever.
How does it work?
All you’ll have to do is stroll into your local T-Mobile, spit into a tube, and our partnership with Ancestry.com will scour the opted-in T-Mobile user database to find matches.
Found a relative match? Congrats, your plans are immediately merged. Let the discounts and family BBQs roll in.
Your newest relatives could be anywhere, so to get the word out we're putting out of homes in plenty of places they just might stumble by.
Family Reunions
We’ll celebrate your newfound savings and relatives with family reunions across the nation.
T-Mobile Family Crest
Eventually, the loop will close. Since every new match folds one plan into another, the whole network will inevitably become the single Largest Family Plan Ever.
Once we’re all on the same plan, we’re celebrating by giving the first 100 people to give us their spit a T-Mobile family crest.
Consolation Phone Cases
Everyone else on the plan will get a phone case with the crest to immediately prove their bloodline.
Family Photo Album
Once we’re all on the same plan, we’ll make a family photo album and display it in Times Square.
CW: Mattè GC
AD: Luke Buttner