THE FUNNY CHART
Half a decade ago, my roommate and I put together the absolute, ultimate, official, concrete, absolutely indisputable guide to how funny works.
It’s divided into levels.
You can apply this chart to people, jokes, brands, and reasoning…
For example's sake, let's apply “poop” to the chart below:
While many tend to get stuck oscillating between Levels 2–4, much of Gen Z has ascended to Level 5.
Though Levels 1, 3, and 5 may be laughing together, they are laughing for different reasons.
Level 1 cannot see Level 3, nor can Level 3 see Level 5.
They cannot see past their own humor.
If you don’t understand this chart and you’re trying to target Gen Z (and eventually Gen A), you might just need me on your team.