Learn to Lick
Since the beginning of humanity, women have appreciated men who eat Chupa Chups. Yet few do it right, if at all.
Chupa Chups has decided it’s time that men Learn to Lick. And they’re just the brand to teach them.
Across cities everywhere, Chupa Chups offers instructional OOHs on how to eat Chupa Chups correctly.
Those gentle reminders weren’t enough? That’s perfectly all right. Some learners benefit from hands-on practice.
Introducing The Lollilearners:
Each LolliLearner is carefully molded with grooves designed to guide the tongue along a proper path, encouraging smooth, confident motion with every lick.
So lick and learn.
Wrapper
Every wrapper clearly names the technique inside and explains how it should be performed.
Learners repeat those techniques again and again until it becomes second nature.
A Gentleman’s Guide
For the truly studious learner, Chupa Chups publishes a helpful guidebook.
Filled with practical advice, polite reminders, and reassuring encouragement, the guide offers step-by-step lessons for becoming a more attentive, thoughtful licker.
Model Lickers
To further spread the message, Chupa Chups partners with GQ and four well-admired gentlemen.
They demonstrate confidence, discuss effort, and remind viewers that knowing your way around a Chupa is nothing to be embarrassed about.
The Licker Liquor Club
The Licker Liquor Club was created to bring well-prepared learners together in a comfortable social setting. Guests are invited to enjoy a selection of candy-inspired cocktails.
The club offers an opportunity to relax, make new acquaintances, and later discover how well-learned Chupa-licking skills are received in pleasant, private company.
AD: Emily Sinnett
CW: Mattè Glenn-Cirillo