SODA GOES HARDER
The hard seltzer market is weak. Played out. Basic. Boring. Conformist. Hard Mountain Dew wants to prove that hard SODA goes harder than seltzer every flippin’ time.
We start by gettin’ all up in yo’ FACE with super-effin-cool & HARD OOHs.
HARD DEW X POST MALONE
Post Malone’s one of the fraggin’ coolest dudes out there… and damn does he go HARD! And ain’t no switch into no country sound is gon’ change that.
So for next year’s Stagecoach festival, we’re hosting the Hard Mountain Barn: a good ole’ fashioned hoedown complete with Hard Dew trough and mechanical bull all under one roof. NOW THAT’S HARD… YEE HAW HARD!
THE HARDEST SOFT ROCK AROUND
And it sure as HELL doesn’t stop there… to prove that anything can go harder when Hard Dew gets involved, we’ll release a special-pressed vinyl collection of yacht rock classics all covered by modern punk bands. Picture if soft rock… GOT PUNCHED IN THE FACE!
F*** YEAH HARD MERCH F*** YEAH HARD MERCH F*** YEAH HARD MERCH
THE LIL’ CAN THAT COULD (GO HARD)
RAHHH OUR SOCIALS GO HARD TOO with Canny, our Hard Dew mascot.
Every day we’ll post Canny doing extreme, impossible and increasingly harder challenges to prove that soda goes harder than seltzer would ever dream of.
In collaboration with Crocs, the first and only shoe designed to be sipped from: a leak-proof, rubberized sneaker perfect for shoeys. HARD. AS. HELL.
DEW IT THE HARD WAY CHALLENGE
Drinking out of cans is easy. AND LAME!
What’s the HARDest thing you can drink out of??
Post yourself drinking Hard Dew from the most ridiculous vessel you can find and we’ll send you some seriously hard merch.
MERCH THAT GOES HARD
And y’know what? SCREW IT! We’re also dropping a real HARD hat. Finely crafted to make your nights (or days) go that much harder. Yup.
HARD DROPS
YEAH GO HARD ON THE SOFTIES with limited edition Hard Dew drops. So you can inject a little extra HARD flavor into the other guys’ boring cans.
IN-STORE
Even in stinkin’ stores we go harder by taking over bottle shops and beer aisles across the country with some seriously Hard displays.
Buy a case of Hard Dew and wrestle your way into winning more Hard Dew sodas & merch.
TIMES “HARD” APPEARS IN THIS CAMPAIGN: 70 AKA NOT ENOUGH
CW: Dean Spell, Mattè Glenn-Cirillo
AD: Nathan Kravitz